Mobility Management



Based on the study’s results, CIPRA has put forward the following concrete demands to those in position of responsibility in politics and industry:
  • Regions which have enjoyed economic development even without a costly expansion in their transport systems should be examined scientifically with regard to their success factors and whether those factors can be transferred to other regions.
  • Instead of a blindfolded trust in stimulating effects for regional development by infrastructure projects damaging the environment, a critical assessment of the economic effects (including negative ones) is needed and a comparison with other opportunities to improve the regional performance is appropriate.
  • Promoting environmentally friendly mobility must be at the heart of any transport policy. This means maintaining regional public transport facilities and ensuring that services designed to satisfy elementary needs (provision of local services, schools, kindergartens, etc.) can be accessed without the use of cars whenever possible.
  • The promotion of public tourism should support eco-friendly travel to and from resorts and the leisure mobility of visitors. Instead of focusing on improved accessibility, it is important to promote initiatives designed to prolong the duration of stays by guests.
Further Readings & Links
Werfenweng opted for a soft form of mobility (Source:

Werfenweng – a Village Goes Softly Mobile

In Werfenweng the future has already begun – with lots of fun and leisure according to the promises made on the web site of the small community in the Salzburger Land. Werfenweng is located at 900 metres above sea level, on the southern slopes of the Tennengebirge and has everything a tourist could wish for: a picturebook Salzburg landscape, cosy guesthouses and above all an unspoilt environment. When it comes to soft mobility Werfenweng is an exemplary Austrian town: here car-free tourism is a practical reality. No-one is compelled to switch to this alternative mode of transport, but swapping the car key for a SAMO key is made particularly appealing for holiday guests.

Electric Scooters and Horse-Drawn Carriages
SAMO stands for soft mobility. With the Eco-Pass, train passengers in particular are able to make use of all the municipality’s alternative modes of transport. The fleet includes electric scooters specially for young people, gas-powered vehicles, horse-drawn carriages and a shuttle bus. Almost 80% of hoteliers in the village have signed up to the SAMO scheme, and many local residents have joined in, using their cars for long journeys only. In 2004 Remotion, the conference on eco-friendly drive technologies and mobility concepts, was held in Werfenweng, followed by 30 school trips and specialist seminars. As a result of these efforts overnight stays have risen by 29% since 1997. The number of guests arriving by train has also soared by 28% since 1997. 8,500 rail passengers mean approx. 4.5 million fewer kilometres by car, or fuel savings of some 365,000 litres.
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