Key Issues & Strategies for the Future
To survive within this strong field of competition of local products, it is very important for Alpine regions to find a regional or even national market niche to distinguish themselves from the cheap standard products from outside.
Labels can be a way to generate additional value added, but care has to be given that all products correspond to the specific quality criteria (Source: www.almenland.a
Thus, endogenous resources present a promising potential for the future because they offer a high value in terms of their ecological quality and cultural characteristics.
The unique selling proposition is a special marketing concept in which each advertisement makes a proposition to the customer: "buy this product, and you will get this specific benefit". When creating a label, it is important to pay attention that the products correspond with the quality criteria in order to guarantee the reliability of the product label. Furthermore it is then necessary to be very careful not to overlay different quality product labels and to follow the national and international (e.g. EU) rules.
In order to identify the regional unique selling points in Alpine regions, it is important to develop a common understanding of the regional system and to analyse future trends and external forces which influence alpine regions with its trend setting. Hence, communication platforms and networks on different spatial levels as discussed in the frameworks chapter of this tutorial are essential.